Hashtags
#NPWW (official): Use this official hashtag on all your National Public Works Week social media posts. That way, you鈥檒l see your content pull into our social media gallery that will go live on this webpage in early April. Plus, it will make your posts easier for others to find.
2026 NPWW Social Media Toolkit
Within the 2026 NPWW Social Media Toolkit, you鈥檒l find open-ended ideas to get you started, suggested posts you can use on social media, information on #NPWW Spirit Week, and much more. A little prep work goes a long way, so schedule some posts ahead of time and enjoy NPWW!
2026 #NPWW Spirit Week
Help boost awareness of NPWW by participating in our daily Spirit Day activities and then posting about them on social media.
Monday 鈥 (Rooted in Service, Powered by Community) Monday is a great day to share photos and videos of your team in action, and interacting with the community. Post one or more photos from last year鈥檚 NPWW, or post about events you have coming up this week. Another idea is to film your employees working together on a road repair or responding to a service request from someone in the local community. Remember to use hashtags #RootedInService and #PoweredByCommunity.
Tuesday 鈥 (I Public Works Because鈥) Tuesday鈥檚 the time to let your staff and their hard work shine! Use our downloadable sign to highlight why your employees love public works. Don鈥檛 be afraid to take a few members of your public works team out to the local grocery store or gas station and ask the public to fill out a sign! Try to capture messages from adults and kids!
Wednesday 鈥 (Whatcha Wearing?) Wednesday is all about what you wear when you do your job. Show off your waders, safety vest, or hard hat. And let鈥檚 not forget those in the office supporting the field! Show your office team in action, too.
Thursday 鈥 (Throwback Thursday) Thursday鈥檚 Spirit Day is a classic鈥擳hrowback Thursday! Public works departments have a long history, so scour your agency's archives and find something neat to share. Where was your city鈥檚 first stop light installed? How many miles of streets did your snowfighters plow 100 years ago? How does that compare to today? Remember to use #NPWW and #TBT for this day.
Friday 鈥 (Future Friday) Let鈥檚 celebrate the future by highlighting your agency鈥檚 impact on the next generation. You might consider visiting a local school, youth group, or community center and hosting a short demo or Q&A about what public works does. Invite kids or teens to draw, write, or share what they think the 鈥渇uture of their community鈥 looks like. Capture photos or short video clips of the interaction (with appropriate permissions) and share your favorites on social media. Use hashtags like #NPWW, #FutureFriday, and #PoweredByCommunity.